---
title: The State of Publisher Video Strategies, by The Rebooting | EX.CO
description: The Rebooting compiled this report from a 49-company survey, asking how publishers are embracing video on both the revenue and product sides.
image: https://content.ex.co/hubfs/images/email/exco-trb_report-email.jpg
---

A  ![The Rebooting](https://excowebsitestg.wpengine.com/wp-content/uploads/2024/12/therebooting-logo-reverse.svg)  report, presented by  ![EX.CO](https://excowebsitestg.wpengine.com/wp-content/uploads/2024/12/exco-logo-reverse.svg)

# The State of Publisher Video Strategies

Balancing UX and Monetization

### Get the report

Publishers are embracing video content again after the failed "pivot to video" era of the mid-2010s.

Based on a survey of 49 media companies, The Rebooting’s research, in collaboration with EX.CO, examines current video strategies and monetization approaches, and how publishers balance user experience with monetization.

Submit this form to receive an email linking directly to the report.

#### Complete this for access

[![logo](https://content.ex.co/hubfs/images/logos/exco/EXCO_Logo_Color_200w.png)](https://ex.co)

[![LinkedIn](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-linkedin.svg)](https://www.linkedin.com/company/excoplatform) [![X](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-twitter-x.svg)](https://twitter.com/excoplatform) [![YouTube](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-youtube.svg)](https://www.youtube.com/channel/UCc99IT0x9Za1uQ_r8b1PwXQ?view_as=subscriber)

 Platform

- [OVP](https://ex.co/ovp/)
- [Ad Server](https://ex.co/ad-server/)
- [Monetization](https://ex.co/monetization/)
- [Content](https://ex.co/content/)
- [Player](https://ex.co/player/)
- [Vertical](https://ex.co/vertical-player/)

 Solutions

- [Publishers](https://ex.co/publishers/)
- [Advertisers](https://ex.co/advertisers/)
- [Sales Houses](https://ex.co/ad-partners/)
- [CTV/DOOH](https://ex.co/ad-server/)

 Resources

- [Case Studies](https://ex.co/case-study/)
- [Blog](https://blog.ex.co/)
- [Help Center](https://support.ex.co/)
- [Industry Guides](https://ex.co/guides/)
- [Glossary](https://content.ex.co/glossary)

 Company

- [Contact](https://ex.co/contact/)
- [About us](https://ex.co/about/)
- [Press Room](https://ex.co/about/news/)
- [Careers](https://ex.co/careers/)
- [Events](https://ex.co/events/)

 Sign up to our newsletter

![Google Certified Publishing Partner](https://ex.co/wp-content/uploads/2024/09/logo-google.svg)

![ISO/IEC 27001-2002 Certified Company. MQA Certification UK Ltd.](https://ex.co/wp-content/uploads/2024/09/ISO.svg)

![IAB member](https://ex.co/wp-content/uploads/2024/09/logo-iab.svg)

![IAB Europe Transparency and Consent Framework Registered Vendor](https://ex.co/wp-content/uploads/2024/09/logo-iab-framework.svg)

![AOP Associate Member](https://ex.co/wp-content/uploads/2024/09/logo-aop.svg)

![Human](https://ex.co/wp-content/uploads/2024/09/logo-human.svg)

- [Terms of Service](https://ex.co/terms-of-services/)
- [Cookie Policy](https://ex.co/cookies-policy/)
- [Privacy Policy](https://ex.co/privacy-policy/)
- [Accessibility](https://ex.co/accessibility/)