Editor’s Note (April 2025):
Since this industry guide was originally published in 2024, Google has paused cookie deprecation—but the move to privacy-safe advertising is full speed ahead. Publishers and advertisers still need to future-proof their strategies for a world with fewer traditional identifiers. This guide remains as relevant as ever in helping you prepare for sustainable video advertising success.
What is the perfect recipe for targeting success in a post-cookie world?
Rebaking the Cookie: A Guide to Privacy-Safe Online Video Advertising is our latest industry resource that explores key insights which both publishers and advertisers need to know to prepare for the cookieless future.
Plus, we’ve included thoughts and insights about the topic from more than a dozen industry leaders and a shortlist of the key ingredients you need to craft a winning video ad strategy.
