BEYOND VIEWABILITY
The Periodic Table of Video EngagementWhat’s the connection between chemistry, online video, and revenue growth? Download our ebook to find out.
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15AtAttention |
18MfMobile-first |
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1DsDemand sources |
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15
At
Attention
Attention
The currency of online media that measures engagement beyond just viewability, denoting scarce, high-intent audiences that garner premium CPMs.
20
Nu
Native units
Native units
Seamless video players that appear fully integrated into existing content and match a site’s look and feel.
19
Ca
Carousel
Carousel
Players with built-in navigation turn single video impressions into binge viewing experiences.
16
Ps
Player size
Player size
Larger players automatically increase viewability, leading to 15-20% higher CPMs on average.
18
Mf
Mobile-first
Mobile-first
Content that is optimized for mobile environments, thereby drawing a more engaged audience.
17
Pp
Player placement
Player placement
Above the fold videos almost always generate higher engagement (but it’s still worth testing everywhere).
21
Sp
Sticky players
Sticky players
Customizable, responsive players keep videos present as users scroll, boosting RPMs by 20%.
13
Cq
Content quality
Content quality
High-quality video helps publishers differentiate from competitor sites, enabling them to attract more premium advertisers and active readers.
3
Cx
Contextual
Contextual
Situational cues help deliver relevant ads and content recommendations, increasing CTRs and time on site.
5
Pl
Playlists
Playlists
Custom video feeds around a trending or evergreen topic encourage binge viewing and significantly boost dwell time.
6
Sy
Syndication
Syndication
Third-party libraries include thousands of pre-made, vertical-specific playlists in multiple languages, updated weekly.
1
Ds
Demand sources
Demand sources
Video inventory can draw from a mix of organic content, sponsored ads, and dynamic media that turn articles or galleries into snackable clips.
4
Re
Recirculation
Recirculation
Recirculating organic videos, articles, or galleries lowers bounce rates, increases time per visit, and strengthens brand loyalty.
7
Rs
RSS
RSS
Turn your latest hits into a beautiful video feed to promote your top content and give your audience a reason to stay on-site longer.
9
Ar
Algorithmic recommendations
Algorithmic recommendations
AI-driven recommendations can surface videos that viewers might want to see next based on viewing patterns or popular videos.
13
Cp
Click-to-play
Click-to-play
User-initiated players indicate high intent and ensure 100% viewability, but might also lower impression volumes.
14
Au
Autoplay
Autoplay
Keep these players in-view and muted to start; that way you’ll grow impressions while maintaining a good UX.
11
Lt
Load times
Load times
If your website is fast, that means more ads can load faster, too, which will inevitably increase your impressions delivered and average viewability rates.
8
Pz
Personalization
Personalization
Leverage audience segmentation to deliver the most relevant videos that are personalized for your target audience.
10
Ve
Verification
Verification
Smooth ad-ops integrations with tools like Google TrueView ensure you’ll get recognition for the user attention you deliver.
12
Wa
Website analytics
Website analytics
Analytics tools measure your overall traffic and trendlines, while heatmaps reveal high-impact placements to engage users with video.
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16PsPlayer size |
19CaCarousel |
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2CxContextual |
4ReRecirculation |
6SySyndication |
8PzPersonalization |
10VeVerification |
12WaWebsite analytics |
17PpPlayer placement |
20NuNative units |
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3CqContent quality |
5PlPlaylists |
7RsRSS |
9ArAlgorithmic recommendations |
11LtLoad times |
13CpClick-to-play |
14AuAutoplay |
21SpSticky players |
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| CONTENT | TECHNOLOGY | USER EXPERIENCE |
The periodic table of video engagement
What’s the connection between chemistry, online video, and revenue growth? Download our ebook to find out.
Rotate your device to see the table!